Stuttgart/Sindelfingen – Mercedes-Benz’ new urban delivery van is called Citan. The name was revealed during a symposium on brand competence and city logistics, which was held at the Mercedes-Benz Design Center in Sindelfingen. The name Citan combines the words “city” and “titan,” thus making it clear that the vehicle is a first-rate specialist for city logistics — one that was specifically developed to meet the tough challenges faced in day-to-day operations.

With the introduction of the new urban delivery vehicle, Mercedes-Benz is adding another production series to its family of vans. The Citan is supplementing the Vario (6.0 to 8.2 tons), Sprinter (3.0 to 5.0 tons), and Vito (2.77 to 3.2 tons) to broaden the range of products in the lower weight classes of the van market, where it will significantly boost sales.

Whereas the small vans segment was still a niche market in the mid-1990s, it has now grown to around 700,000 units in Europe. Mercedes-Benz Vans plans to gain a market share of four to five percent in this segment. Volker Mornhinweg, Head of Mercedes-Benz Vans, is convinced that the Citan will be a big success.

We will take advantage of the trend toward city vans, which our brand will be able to exploit thanks to its attractively priced vehicles and the high quality of our products and services,” says Mornhinweg. “Our typical Mercedes-Benz reliability, 24/7 service, and, last but not least, our great brand image are key selling points as far as our commercial customers are concerned.

Due to its large number of variants, the new urban delivery van with the star is suited for a broad range of commercial applications. Not only will the Citan be offered as a panel van, a crewbus, and a mixed-use vehicle; it will also be available in a variety of lengths and weights.

Source: http://media.daimler.com/dcmedia/0-921-1459149-1-1459160-1-0-0-0-0-0-11700-0-0-1-0-0-0-0-0.html